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The differences between product leads and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product lead and a marketing manager. Additionally, a product lead has an average salary of $118,828, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a product lead include product management, project management and architecture. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Product Lead | Marketing Manager | |
| Yearly salary | $118,828 | $104,550 |
| Hourly rate | $57.13 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,557 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Product leads and marketing managers have different pay scales, as shown below.
| Product Lead | Marketing Manager | |
| Average salary | $118,828 | $104,550 |
| Salary range | Between $86,000 And $163,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Airbnb | Meta |
| Best paying industry | Hospitality | Technology |
There are a few differences between a product lead and a marketing manager in terms of educational background:
| Product Lead | Marketing Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product leads' and marketing managers' demographics:
| Product Lead | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.1% Female, 28.9% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |