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The differences between product leads and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product lead and a product marketing manager. Additionally, a product lead has an average salary of $118,828, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a product lead include product management, project management and architecture. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Product Lead | Product Marketing Manager | |
| Yearly salary | $118,828 | $112,220 |
| Hourly rate | $57.13 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,557 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Product leads and product marketing managers have different pay scales, as shown below.
| Product Lead | Product Marketing Manager | |
| Average salary | $118,828 | $112,220 |
| Salary range | Between $86,000 And $163,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Airbnb | Credit Karma |
| Best paying industry | Hospitality | Technology |
There are a few differences between a product lead and a product marketing manager in terms of educational background:
| Product Lead | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product leads' and product marketing managers' demographics:
| Product Lead | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.1% Female, 28.9% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |