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The differences between product leads and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product lead and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $118,828 average annual salary of a product lead.
The top three skills for a product lead include product management, project management and architecture. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Product Lead | Senior Product Marketing Manager | |
| Yearly salary | $118,828 | $128,471 |
| Hourly rate | $57.13 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,557 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Product leads and senior product marketing managers have different pay scales, as shown below.
| Product Lead | Senior Product Marketing Manager | |
| Average salary | $118,828 | $128,471 |
| Salary range | Between $86,000 And $163,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Airbnb | Roku |
| Best paying industry | Hospitality | Technology |
There are a few differences between a product lead and a senior product marketing manager in terms of educational background:
| Product Lead | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product leads' and senior product marketing managers' demographics:
| Product Lead | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.1% Female, 28.9% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |