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Product management director vs associate product manager

The differences between product management directors and associate product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product management director and an associate product manager. Additionally, a product management director has an average salary of $156,724, which is higher than the $89,963 average annual salary of an associate product manager.

The top three skills for a product management director include product management, product strategy and cloud. The most important skills for an associate product manager are product management, project management, and user stories.

Product management director vs associate product manager overview

Product Management DirectorAssociate Product Manager
Yearly salary$156,724$89,963
Hourly rate$75.35$43.25
Growth rate10%10%
Number of jobs170,460107,763
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a product management director do?

A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.

What does an associate product manager do?

An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.

Product management director vs associate product manager salary

Product management directors and associate product managers have different pay scales, as shown below.

Product Management DirectorAssociate Product Manager
Average salary$156,724$89,963
Salary rangeBetween $112,000 And $219,000Between $65,000 And $122,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryTechnologyStart-up

Differences between product management director and associate product manager education

There are a few differences between a product management director and an associate product manager in terms of educational background:

Product Management DirectorAssociate Product Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product management director vs associate product manager demographics

Here are the differences between product management directors' and associate product managers' demographics:

Product Management DirectorAssociate Product Manager
Average age3939
Gender ratioMale, 77.1% Female, 22.9%Male, 45.0% Female, 55.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product management director and associate product manager duties and responsibilities

Product management director example responsibilities.

  • Lead initiatives across broad categories ranging from search engine optimization to promotions and CRM to customer retention.
  • Deploy a highly customize third-party CRM and sales management software, managing $40MM annual ad sales revenue.
  • Manage a team of 8 developers , 3 editors , 1 QA person, and 1 graphic designer.
  • Manage cross-functional projects to integrate new products and features into the roadmap and GTM approach and drive adoption.
  • Manage the product management, business analyst, and UI teams in the development of a new class of EMM applications.
  • Manage the design development process from designer sketch handover to bulk production delivery.
  • Show more

Associate product manager example responsibilities.

  • Manage e-commerce packaging program, displays and packaging.
  • Lead a cross-functional team to launch the diabetes monitoring product.
  • Manage seven brand categories in the livestock feed and pet feed industries
  • Manage POS analysis to build sales tools, identify trends, and report performance.
  • Manage cross-functional teams to develop and produce new product for Chinese, UK and European markets.
  • Manage the department of a medical diabetes blood glucose manufacturing leader of visual blood glucose test strips.
  • Show more

Product management director vs associate product manager skills

Common product management director skills
  • Product Management, 13%
  • Product Strategy, 7%
  • Cloud, 6%
  • Analytics, 5%
  • Market Research, 4%
  • Product Roadmap, 4%
Common associate product manager skills
  • Product Management, 9%
  • Project Management, 6%
  • User Stories, 5%
  • Market Research, 5%
  • PowerPoint, 4%
  • Customer Service, 4%

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