Product management director vs marketing director

The differences between product management directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product management director and a marketing director. Additionally, a product management director has an average salary of $156,724, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a product management director include product management, product strategy and cloud. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Product management director vs marketing director overview

	Product Management Director	Marketing Director
Yearly salary	$156,724	$114,906
Hourly rate	$75.35	$55.24
Growth rate	10%	10%
Number of jobs	170,460	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a product management director do?

A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Product management director vs marketing director salary

Product management directors and marketing directors have different pay scales, as shown below.

	Product Management Director	Marketing Director
Average salary	$156,724	$114,906
Salary range	Between $112,000 And $219,000	Between $68,000 And $193,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	Brookfield Properties
Best paying industry	Technology	Manufacturing

Differences between product management director and marketing director education

There are a few differences between a product management director and a marketing director in terms of educational background:

	Product Management Director	Marketing Director
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Product management director vs marketing director demographics

Here are the differences between product management directors' and marketing directors' demographics:

	Product Management Director	Marketing Director
Average age	39	39
Gender ratio	Male, 77.1% Female, 22.9%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between product management director and marketing director duties and responsibilities

Product management director example responsibilities.

Lead initiatives across broad categories ranging from search engine optimization to promotions and CRM to customer retention.
Deploy a highly customize third-party CRM and sales management software, managing $40MM annual ad sales revenue.
Manage a team of 8 developers , 3 editors , 1 QA person, and 1 graphic designer.
Manage cross-functional projects to integrate new products and features into the roadmap and GTM approach and drive adoption.
Manage the product management, business analyst, and UI teams in the development of a new class of EMM applications.
Manage the design development process from designer sketch handover to bulk production delivery.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Product management director vs marketing director skills

Common product management director skills

Product Management, 13%
Product Strategy, 7%
Cloud, 6%
Analytics, 5%
Market Research, 4%
Product Roadmap, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Product Management Director
Product Management Director vs Marketing Director

Updated January 8, 2025

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