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The differences between product marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and an assistant marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Product Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $112,220 | $94,094 |
| Hourly rate | $53.95 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Product marketing managers and assistant marketing managers have different pay scales, as shown below.
| Product Marketing Manager | Assistant Marketing Manager | |
| Average salary | $112,220 | $94,094 |
| Salary range | Between $83,000 And $149,000 | Between $64,000 And $136,000 |
| Highest paying City | San Bruno, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | Credit Karma | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a product marketing manager and an assistant marketing manager in terms of educational background:
| Product Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and assistant marketing managers' demographics:
| Product Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |