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Product marketing manager vs manager, field marketing

The differences between product marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a manager, field marketing. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Product marketing manager vs manager, field marketing overview

Product Marketing ManagerManager, Field Marketing
Yearly salary$112,220$93,296
Hourly rate$53.95$44.85
Growth rate10%10%
Number of jobs166,047174,371
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Product marketing manager vs manager, field marketing salary

Product marketing managers and managers, field marketing have different pay scales, as shown below.

Product Marketing ManagerManager, Field Marketing
Average salary$112,220$93,296
Salary rangeBetween $83,000 And $149,000Between $68,000 And $127,000
Highest paying CitySan Bruno, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyCredit KarmaGoogle
Best paying industryTechnologyTechnology

Differences between product marketing manager and manager, field marketing education

There are a few differences between a product marketing manager and a manager, field marketing in terms of educational background:

Product Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product marketing manager vs manager, field marketing demographics

Here are the differences between product marketing managers' and managers, field marketing' demographics:

Product Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 61.6% Female, 38.4%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product marketing manager and manager, field marketing duties and responsibilities

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Product marketing manager vs manager, field marketing skills

Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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