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The differences between product marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a manager, field marketing. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Product Marketing Manager | Manager, Field Marketing | |
| Yearly salary | $112,220 | $93,296 |
| Hourly rate | $53.95 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Product marketing managers and managers, field marketing have different pay scales, as shown below.
| Product Marketing Manager | Manager, Field Marketing | |
| Average salary | $112,220 | $93,296 |
| Salary range | Between $83,000 And $149,000 | Between $68,000 And $127,000 |
| Highest paying City | San Bruno, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Credit Karma | |
| Best paying industry | Technology | Technology |
There are a few differences between a product marketing manager and a manager, field marketing in terms of educational background:
| Product Marketing Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and managers, field marketing' demographics:
| Product Marketing Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |