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The differences between product marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a marketing lead. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Product Marketing Manager | Marketing Lead | |
| Yearly salary | $112,220 | $104,664 |
| Hourly rate | $53.95 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Product marketing managers and marketing leads have different pay scales, as shown below.
| Product Marketing Manager | Marketing Lead | |
| Average salary | $112,220 | $104,664 |
| Salary range | Between $83,000 And $149,000 | Between $74,000 And $146,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a product marketing manager and a marketing lead in terms of educational background:
| Product Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and marketing leads' demographics:
| Product Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |