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The differences between product marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a marketing manager/project manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Product Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $112,220 | $78,368 |
| Hourly rate | $53.95 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Product marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Product Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $112,220 | $78,368 |
| Salary range | Between $83,000 And $149,000 | Between $56,000 And $109,000 |
| Highest paying City | San Bruno, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a product marketing manager and a marketing manager/project manager in terms of educational background:
| Product Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and marketing manager/project managers' demographics:
| Product Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |