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The differences between product marketing managers and product line managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a product line manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $97,237 average annual salary of a product line manager.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a product line manager are product management, customer service, and PLM.
| Product Marketing Manager | Product Line Manager | |
| Yearly salary | $112,220 | $97,237 |
| Hourly rate | $53.95 | $46.75 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 158,908 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
Product marketing managers and product line managers have different pay scales, as shown below.
| Product Marketing Manager | Product Line Manager | |
| Average salary | $112,220 | $97,237 |
| Salary range | Between $83,000 And $149,000 | Between $52,000 And $178,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Credit Karma | ON Semiconductor |
| Best paying industry | Technology | Energy |
There are a few differences between a product marketing manager and a product line manager in terms of educational background:
| Product Marketing Manager | Product Line Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and product line managers' demographics:
| Product Marketing Manager | Product Line Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 78.8% Female, 21.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |