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The differences between product marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a regional marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $85,217 average annual salary of a regional marketing manager.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.
| Product Marketing Manager | Regional Marketing Manager | |
| Yearly salary | $112,220 | $85,217 |
| Hourly rate | $53.95 | $40.97 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 115,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Product marketing managers and regional marketing managers have different pay scales, as shown below.
| Product Marketing Manager | Regional Marketing Manager | |
| Average salary | $112,220 | $85,217 |
| Salary range | Between $83,000 And $149,000 | Between $62,000 And $116,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Credit Karma | AbbVie |
| Best paying industry | Technology | Construction |
There are a few differences between a product marketing manager and a regional marketing manager in terms of educational background:
| Product Marketing Manager | Regional Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and regional marketing managers' demographics:
| Product Marketing Manager | Regional Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |