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Product owner vs director, product marketing

The differences between product owners and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product owner and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $97,070 average annual salary of a product owner.

The top three skills for a product owner include user stories, acceptance criteria and product backlog. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Product owner vs director, product marketing overview

Product OwnerDirector, Product Marketing
Yearly salary$97,070$141,699
Hourly rate$46.67$68.12
Growth rate10%10%
Number of jobs129,990173,038
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a product owner do?

Product owners are at the forefront of an organization's development cycle. They have various duties and responsibilities, which include ensuring that the value of products created by the development team is maximized, creating a vision and defining the goals for development projects, and working closely with all stakeholders. As the product owner, you are responsible for ensuring that the development team maintains a consistent vision and overseeing the product backlog. You are also expected to supervise the actual product development stages and anticipate the needs of clients.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Product owner vs director, product marketing salary

Product owners and directors, product marketing have different pay scales, as shown below.

Product OwnerDirector, Product Marketing
Average salary$97,070$141,699
Salary rangeBetween $71,000 And $130,000Between $97,000 And $205,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyORIX USAMeta
Best paying industryManufacturingTechnology

Differences between product owner and director, product marketing education

There are a few differences between a product owner and a director, product marketing in terms of educational background:

Product OwnerDirector, Product Marketing
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product owner vs director, product marketing demographics

Here are the differences between product owners' and directors, product marketing' demographics:

Product OwnerDirector, Product Marketing
Average age3939
Gender ratioMale, 64.3% Female, 35.7%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product owner and director, product marketing duties and responsibilities

Product owner example responsibilities.

  • Manage remote teams to port core and legacy components into AWS.
  • Manage a global team to create Java base EDI / XML / XSL mapping suite.
  • Gather and define requirements for the BSS require to operate and manage the SaaS offerings.
  • Serve as technical contact for affiliate partners during API integration and create and manage API documentation.
  • Manage the team to redesign the Java base desktop trading community management product to a web base portal.
  • Used Microsoft TFS to manage project phases, sprints and burn down chart of various stages of SDLC.
  • Show more

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Product owner vs director, product marketing skills

Common product owner skills
  • User Stories, 10%
  • Acceptance Criteria, 7%
  • Product Backlog, 5%
  • Analytics, 5%
  • Product Management, 4%
  • EPICS, 4%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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