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The differences between product owners and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product owner and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $97,070 average annual salary of a product owner.
The top three skills for a product owner include user stories, acceptance criteria and product backlog. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Product Owner | Director, Product Marketing | |
| Yearly salary | $97,070 | $141,699 |
| Hourly rate | $46.67 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 129,990 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Product owners are at the forefront of an organization's development cycle. They have various duties and responsibilities, which include ensuring that the value of products created by the development team is maximized, creating a vision and defining the goals for development projects, and working closely with all stakeholders. As the product owner, you are responsible for ensuring that the development team maintains a consistent vision and overseeing the product backlog. You are also expected to supervise the actual product development stages and anticipate the needs of clients.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Product owners and directors, product marketing have different pay scales, as shown below.
| Product Owner | Director, Product Marketing | |
| Average salary | $97,070 | $141,699 |
| Salary range | Between $71,000 And $130,000 | Between $97,000 And $205,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | ORIX USA | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a product owner and a director, product marketing in terms of educational background:
| Product Owner | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product owners' and directors, product marketing' demographics:
| Product Owner | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.3% Female, 35.7% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |