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Product owner vs senior product marketing manager

The differences between product owners and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product owner and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $97,070 average annual salary of a product owner.

The top three skills for a product owner include user stories, acceptance criteria and product backlog. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Product owner vs senior product marketing manager overview

Product OwnerSenior Product Marketing Manager
Yearly salary$97,070$128,471
Hourly rate$46.67$61.76
Growth rate10%10%
Number of jobs129,990168,205
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a product owner do?

Product owners are at the forefront of an organization's development cycle. They have various duties and responsibilities, which include ensuring that the value of products created by the development team is maximized, creating a vision and defining the goals for development projects, and working closely with all stakeholders. As the product owner, you are responsible for ensuring that the development team maintains a consistent vision and overseeing the product backlog. You are also expected to supervise the actual product development stages and anticipate the needs of clients.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

Product owner vs senior product marketing manager salary

Product owners and senior product marketing managers have different pay scales, as shown below.

Product OwnerSenior Product Marketing Manager
Average salary$97,070$128,471
Salary rangeBetween $71,000 And $130,000Between $97,000 And $168,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyORIX USARoku
Best paying industryManufacturingTechnology

Differences between product owner and senior product marketing manager education

There are a few differences between a product owner and a senior product marketing manager in terms of educational background:

Product OwnerSenior Product Marketing Manager
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product owner vs senior product marketing manager demographics

Here are the differences between product owners' and senior product marketing managers' demographics:

Product OwnerSenior Product Marketing Manager
Average age3939
Gender ratioMale, 64.3% Female, 35.7%Male, 63.7% Female, 36.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product owner and senior product marketing manager duties and responsibilities

Product owner example responsibilities.

  • Manage remote teams to port core and legacy components into AWS.
  • Manage a global team to create Java base EDI / XML / XSL mapping suite.
  • Gather and define requirements for the BSS require to operate and manage the SaaS offerings.
  • Serve as technical contact for affiliate partners during API integration and create and manage API documentation.
  • Manage the team to redesign the Java base desktop trading community management product to a web base portal.
  • Used Microsoft TFS to manage project phases, sprints and burn down chart of various stages of SDLC.
  • Show more

Senior product marketing manager example responsibilities.

  • Coordinate and manage all aspects of GTM strategy with partners.
  • Lead VOC, KOL development for domestic and international market segments.
  • Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
  • Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
  • Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Show more

Product owner vs senior product marketing manager skills

Common product owner skills
  • User Stories, 10%
  • Acceptance Criteria, 7%
  • Product Backlog, 5%
  • Analytics, 5%
  • Product Management, 4%
  • EPICS, 4%
Common senior product marketing manager skills
  • Digital Marketing, 11%
  • Product Management, 8%
  • Cloud, 5%
  • Market Research, 4%
  • Integrated Marketing, 4%
  • Go-To-Market Strategy, 3%

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