Post job

Explore jobs

Find specific jobs

Explore careers

Explore professions

Best companies

Explore companies

OverviewJobsSalaryResumeSkillsWhat They DoEducationCertificationsDemographicsJob DescriptionHow To HireBest CompaniesBest StatesBest CitiesRemote JobsJob Outlook

Compare

FAQsPart Time jobsEntry Level jobsFull Time jobsWork From Home jobsLocationsInterview QuestionsCover Letter

Program manager vs marketing program manager

The differences between program managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a program manager has an average salary of $96,084, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a program manager include project management, program management and oversight. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Program manager vs marketing program manager overview

Program ManagerMarketing Program Manager
Yearly salary$96,084$86,807
Hourly rate$46.19$41.73
Growth rate12%10%
Number of jobs197,556173,228
Job satisfaction5-
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 78%
Average age4739
Years of experience-10

What does a program manager do?

A program manager is responsible for monitoring the project's progress, improving and developing new strategies, and coordinate various projects across the organization to ensure the success of the business objective. Program managers also manage the program's expenses, ensuring that the projects adhere to the budget goals without compromising the quality and accuracy of the result. A program manager should regularly connect with the different teams of every project under the program to keep track of the processes and procedures for the timely delivery of the product.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Program manager vs marketing program manager salary

Program managers and marketing program managers have different pay scales, as shown below.

Program ManagerMarketing Program Manager
Average salary$96,084$86,807
Salary rangeBetween $65,000 And $141,000Between $64,000 And $116,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryTechnologyTransportation

Differences between program manager and marketing program manager education

There are a few differences between a program manager and a marketing program manager in terms of educational background:

Program ManagerMarketing Program Manager
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Program manager vs marketing program manager demographics

Here are the differences between program managers' and marketing program managers' demographics:

Program ManagerMarketing Program Manager
Average age4739
Gender ratioMale, 52.9% Female, 47.1%Male, 38.7% Female, 61.3%
Race ratioBlack or African American, 7.6% Unknown, 4.7% Hispanic or Latino, 12.7% Asian, 8.9% White, 65.5% American Indian and Alaska Native, 0.7%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between program manager and marketing program manager duties and responsibilities

Program manager example responsibilities.

  • Lead managed services provider engagement of onshore and offshore interactive development and QA for pharmaceutical marketing department.
  • Lead multiple team workshops and initiate RFP proposals.
  • Manage the work process across projects as per PMI standards.
  • Develop, manage, and oversee EMBA study abroad in-residencies to Asia.
  • Manage content updates for all salesforce marketing materials, print and digital.
  • Manage the service level expectations with client agencies by monitoring and assessment establish KPIs, agreements and contracts.
    • Show more

Marketing program manager example responsibilities.

  • Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
  • Manage RFP solicitation and response process.
  • Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
  • Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
  • Manage major CRM implementation project for global aerospace company.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
    • Show more

Program manager vs marketing program manager skills

Common program manager skills
  • Project Management, 11%
  • Program Management, 11%
  • Oversight, 6%
  • Customer Service, 4%
  • Infrastructure, 3%
  • Excellent Organizational, 3%
Common marketing program manager skills
  • Digital Marketing, 14%
  • Project Management, 7%
  • Marketing Campaigns, 6%
  • B2B Marketing, 5%
  • Integrated Marketing, 5%
  • Salesforce, 3%

Program Manager vs. similar jobs

Program Manager related careers

Program Manager related jobs

Program Manager jobs by location

Updated January 8, 2025

Browse executive management jobs