Program strategist vs marketing director

The differences between program strategists and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a program strategist and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $93,813 average annual salary of a program strategist.

The top three skills for a program strategist include program strategy, youtube and portfolio. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Program strategist vs marketing director overview

	Program Strategist	Marketing Director
Yearly salary	$93,813	$114,906
Hourly rate	$45.10	$55.24
Growth rate	10%	10%
Number of jobs	65,760	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Program strategist vs marketing director salary

Program strategists and marketing directors have different pay scales, as shown below.

	Program Strategist	Marketing Director
Average salary	$93,813	$114,906
Salary range	Between $58,000 And $149,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between program strategist and marketing director education

There are a few differences between a program strategist and a marketing director in terms of educational background:

	Program Strategist	Marketing Director
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Program strategist vs marketing director demographics

Here are the differences between program strategists' and marketing directors' demographics:

	Program Strategist	Marketing Director
Average age	39	39
Gender ratio	Male, 54.2% Female, 45.8%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between program strategist and marketing director duties and responsibilities

Program strategist example responsibilities.

Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Develop and produce materials for on-going deliverables, portfolio reviews, ad-hoc meetings and new products.
Develop and present topics at healthcare conferences and educational seminars as it relates to printing solutions.
Maintain detailed records and documentation in customer relationship management (CRM) system.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Program strategist vs marketing director skills

Common program strategist skills

Program Strategy, 98%
YouTube, 1%
Portfolio, 1%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Program Strategist
Program Strategist vs Marketing Director

Updated January 8, 2025

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