Program strategist vs marketing manager

The differences between program strategists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a program strategist and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $93,813 average annual salary of a program strategist.

The top three skills for a program strategist include program strategy, youtube and portfolio. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Program strategist vs marketing manager overview

	Program Strategist	Marketing Manager
Yearly salary	$93,813	$104,550
Hourly rate	$45.10	$50.26
Growth rate	10%	10%
Number of jobs	65,760	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Program strategist vs marketing manager salary

Program strategists and marketing managers have different pay scales, as shown below.

	Program Strategist	Marketing Manager
Average salary	$93,813	$104,550
Salary range	Between $58,000 And $149,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between program strategist and marketing manager education

There are a few differences between a program strategist and a marketing manager in terms of educational background:

	Program Strategist	Marketing Manager
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Program strategist vs marketing manager demographics

Here are the differences between program strategists' and marketing managers' demographics:

	Program Strategist	Marketing Manager
Average age	39	39
Gender ratio	Male, 54.2% Female, 45.8%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between program strategist and marketing manager duties and responsibilities

Program strategist example responsibilities.

Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Develop and produce materials for on-going deliverables, portfolio reviews, ad-hoc meetings and new products.
Develop and present topics at healthcare conferences and educational seminars as it relates to printing solutions.
Maintain detailed records and documentation in customer relationship management (CRM) system.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Program strategist vs marketing manager skills

Common program strategist skills

Program Strategy, 98%
YouTube, 1%
Portfolio, 1%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Program Strategist
Program Strategist vs Marketing Manager

Updated January 8, 2025

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