Publicity agent vs marketing communications specialist

Differences between publicity agent and marketing communications specialist duties and responsibilities

Publicity agent example responsibilities.

• Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
• Designate social media handler for content and web posts on Facebook to promote study abroad program.
• Design event flyers, posters, cover photos, event page and club profile pictures on Facebook site.
• Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
• Plan and implement technical and political meetings among senior-level NASA management and foreign government agencies.

Marketing communications specialist example responsibilities.

• Accomplish increasing the number of followers for the company's twitter account.
• Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
• Monitor and manage general company email address and company LinkedIn page
• Lead information management, collaboration, CRM, and business intelligence initiatives.
• Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
• Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
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