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The differences between publicity assistants and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a publicity assistant, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a publicity assistant include press releases, provide technical assistance and technical assistance. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Publicity Assistant | Marketing Coordinator | |
| Yearly salary | $39,387 | $48,326 |
| Hourly rate | $18.94 | $23.23 |
| Growth rate | 8% | 19% |
| Number of jobs | 8,193 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Publicity assistants and marketing coordinators have different pay scales, as shown below.
| Publicity Assistant | Marketing Coordinator | |
| Average salary | $39,387 | $48,326 |
| Salary range | Between $27,000 And $56,000 | Between $34,000 And $67,000 |
| Highest paying City | Olympia, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Apple | Keller Williams Capital Properties |
| Best paying industry | Government | Technology |
There are a few differences between a publicity assistant and a marketing coordinator in terms of educational background:
| Publicity Assistant | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between publicity assistants' and marketing coordinators' demographics:
| Publicity Assistant | Marketing Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 33.7% Female, 66.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |