Research specialist vs marketing specialist

The differences between research specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a research specialist and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $52,662 average annual salary of a research specialist.

The top three skills for a research specialist include data collection, patients and research projects. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Research specialist vs marketing specialist overview

	Research Specialist	Marketing Specialist
Yearly salary	$52,662	$54,942
Hourly rate	$25.32	$26.41
Growth rate	19%	19%
Number of jobs	79,341	87,145
Job satisfaction	4	-
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a research specialist do?

In a laboratory setting, a research specialist's responsibilities primarily revolve around conducting thorough research and analysis, producing extensive detailed reports, reviewing results, and coordinating with senior researchers and other laboratory personnel to ensure the accuracy of results. Furthermore, a research specialist may contribute their expertise to other publications and articles, train or supervise new researchers, and implement all laboratory guidelines and safety regulations at all times.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Research specialist vs marketing specialist salary

Research specialists and marketing specialists have different pay scales, as shown below.

	Research Specialist	Marketing Specialist
Average salary	$52,662	$54,942
Salary range	Between $35,000 And $77,000	Between $36,000 And $82,000
Highest paying City	Seattle, WA	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	Novartis	Google
Best paying industry	Technology	Technology

Differences between research specialist and marketing specialist education

There are a few differences between a research specialist and a marketing specialist in terms of educational background:

	Research Specialist	Marketing Specialist
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 78%
Most common major	Biology	Business
Most common college	University of Georgia	University of Georgia

Research specialist vs marketing specialist demographics

Here are the differences between research specialists' and marketing specialists' demographics:

	Research Specialist	Marketing Specialist
Average age	37	37
Gender ratio	Male, 38.0% Female, 62.0%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between research specialist and marketing specialist duties and responsibilities

Research specialist example responsibilities.

Manage both GLP and non-GLP studies that are contracted to CROs.
Create weekly presentations using Microsoft PowerPoint and manage monthly board meetings.
Manage social media publications to spread awareness and notifications on Facebook.
Assist in surgical procedures on both rabbits and rats to obtain tissue specimens for RNA isolation for subsequent RT-PCR
Perform and supervise applied bench scale and pilot scale process research on extraction, distillation, and reaction processes.
Perform the timely and accurate execution of CESG protocols, procedures and results within the cloning and crystallography teams.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Research specialist vs marketing specialist skills

Common research specialist skills

Data Collection, 7%
Patients, 7%
Research Projects, 7%
Data Analysis, 5%
Molecular Biology, 5%
Cell Culture, 4%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Research Specialist
Research Specialist vs Marketing Specialist

Updated January 8, 2025

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