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Retail sales consultant vs retail sales manager

The differences between retail sales consultants and retail sales managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail sales manager has an average salary of $48,678, which is higher than the $42,323 average annual salary of a retail sales consultant.

The top three skills for a retail sales consultant include retail sales, customer satisfaction and POS. The most important skills for a retail sales manager are retail sales, store operations, and store sales.

Retail sales consultant vs retail sales manager overview

Retail Sales ConsultantRetail Sales Manager
Yearly salary$42,323$48,678
Hourly rate$20.35$23.40
Growth rate-5%
Number of jobs290,980353,765
Job satisfaction--
Most common degreeBachelor's Degree, 53%Bachelor's Degree, 61%
Average age4146
Years of experience-8

What does a retail sales consultant do?

The primary job of retail sales consultants is to approach customers, identify their needs, and recommend services or products to fulfill those needs. They should be knowledgeable about the functionality and technical specifications of their products as they are the ones who demonstrate these products to customers. They are also responsible for providing customer service, filling out paperwork, and managing inventory. To be qualified for this position, you should have a high school diploma or a college degree, relevant work experience and training, and experience in sales or customer service.

What does a retail sales manager do?

A retail sales manager is responsible for managing the retail sales department's operations, ensuring the highest customer satisfaction with the staff's efficiency and performance. Retail sales managers develop sales strategies and marketing campaigns to boost revenues, increasing the company's profitability. They also conduct training and programs for staff to maximize their productivity and provide the best customer service for their clients. A retail sales manager must have excellent communication and leadership skills, respond to the customers' inquiries and concerns, and resolve their complaints.

Retail sales consultant vs retail sales manager salary

Retail sales consultants and retail sales managers have different pay scales, as shown below.

Retail Sales ConsultantRetail Sales Manager
Average salary$42,323$48,678
Salary rangeBetween $33,000 And $54,000Between $35,000 And $66,000
Highest paying CitySeattle, WAReno, NV
Highest paying stateWashingtonPennsylvania
Best paying companyAnastasia Beverly HillsTalbots
Best paying industryTelecommunicationManufacturing

Differences between retail sales consultant and retail sales manager education

There are a few differences between a retail sales consultant and a retail sales manager in terms of educational background:

Retail Sales ConsultantRetail Sales Manager
Most common degreeBachelor's Degree, 53%Bachelor's Degree, 61%
Most common majorBusinessBusiness
Most common college-University of Southern California

Retail sales consultant vs retail sales manager demographics

Here are the differences between retail sales consultants' and retail sales managers' demographics:

Retail Sales ConsultantRetail Sales Manager
Average age4146
Gender ratioMale, 59.9% Female, 40.1%Male, 61.2% Female, 38.8%
Race ratioBlack or African American, 11.0% Unknown, 5.1% Hispanic or Latino, 22.1% Asian, 6.9% White, 54.4% American Indian and Alaska Native, 0.5%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between retail sales consultant and retail sales manager duties and responsibilities

Retail sales consultant example responsibilities.

  • Achieve quarterly and yearly bonus goals by controlling business expenses and effectively managing payroll costs.
  • Excel selling requirements with geek squad protection, attachment rate, and sales quota.
  • Exploit selling techniques such as up-selling/ bundling to improve sale quotas.
  • Promote Samsung products as a subject matter expert to target specific sales goals.
  • Work as a sales associate for the wireless kiosk inside Sam's club.
  • Have a primary knowledge of smartphones, wearables/activity trackers, portable speakers, headphones, and networking/routers.
  • Show more

Retail sales manager example responsibilities.

  • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
  • Receive and count new products, reconcile delivery invoices, tickets, and enter new products into POS system.
  • Complete customer transactions using POS register system.
  • Deliver consistently strong results in identifying and capitalizing on cross-selling opportunities to advance corporate-define marketing campaigns and effectively increase revenue streams.
  • Oversee floor day to day operations by obtaining the acquisition of customer accounts and provide superior leadership to team members.
  • Provide leadership training and coaching with a proven record of accountability
  • Show more

Retail sales consultant vs retail sales manager skills

Common retail sales consultant skills
  • Retail Sales, 26%
  • Customer Satisfaction, 11%
  • POS, 8%
  • Sales Objectives, 8%
  • Customer Relationships, 6%
  • Product Knowledge, 6%
Common retail sales manager skills
  • Retail Sales, 13%
  • Store Operations, 7%
  • Store Sales, 6%
  • Retail Store, 5%
  • Product Knowledge, 5%
  • Sales Associates, 5%