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Retail sales representative vs associate sales representative

The differences between retail sales representatives and associate sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an associate sales representative has an average salary of $51,007, which is higher than the $37,907 average annual salary of a retail sales representative.

The top three skills for a retail sales representative include retail sales, retail store and POS. The most important skills for an associate sales representative are work ethic, patients, and product knowledge.

Retail sales representative vs associate sales representative overview

Retail Sales RepresentativeAssociate Sales Representative
Yearly salary$37,907$51,007
Hourly rate$18.22$24.52
Growth rate-4%
Number of jobs391,763333,049
Job satisfaction--
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 59%
Average age4147
Years of experience-4

What does a retail sales representative do?

A retail salesperson's responsibility is to sell products and provide necessary information to the consumers to convince them of availing items. Retail salesperson's duties include coordinating with promotional programs, recommending strategies to increase sales, answering customer's inquiries, and escalating any concerns to the management that might affect the company's sales performance. A retail salesperson must have excellent communication skills to build a good rapport with the customers and assist them with their needs. A retail salesperson also helps with inventories and documenting a customer's suggestion for service improvement.

What does an associate sales representative do?

The duties of an associate sales representative depend on one's line of work or industry of employment. Their responsibilities typically revolve around reaching out to clients through calls or door-to-door visits, offering products and services, collecting payments, addressing issues and concerns, and performing corrective measures when necessary. An associate sales representative often has a quota and deadline to reach; therefore, it is essential to be sales driven and goal-oriented. Furthermore, one must adhere to the policies and regulations of the company.

Retail sales representative vs associate sales representative salary

Retail sales representatives and associate sales representatives have different pay scales, as shown below.

Retail Sales RepresentativeAssociate Sales Representative
Average salary$37,907$51,007
Salary rangeBetween $28,000 And $50,000Between $37,000 And $68,000
Highest paying CityPortland, MEBoston, MA
Highest paying stateMaineMassachusetts
Best paying companyPellaVerint
Best paying industryManufacturingHealth Care

Differences between retail sales representative and associate sales representative education

There are a few differences between a retail sales representative and an associate sales representative in terms of educational background:

Retail Sales RepresentativeAssociate Sales Representative
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 59%
Most common majorBusinessBusiness
Most common college-SUNY College of Technology at Alfred

Retail sales representative vs associate sales representative demographics

Here are the differences between retail sales representatives' and associate sales representatives' demographics:

Retail Sales RepresentativeAssociate Sales Representative
Average age4147
Gender ratioMale, 54.6% Female, 45.4%Male, 50.8% Female, 49.2%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.9% Asian, 6.9% White, 56.4% American Indian and Alaska Native, 0.6%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage7%6%

Differences between retail sales representative and associate sales representative duties and responsibilities

Retail sales representative example responsibilities.

  • Track leads, manage business opportunity, and initiate sales promotions using Siebel CRM.
  • Achieve quarterly and yearly bonus goals by controlling business expenses and effectively managing payroll costs.
  • Train new RSC members on sales techniques.
  • Complete daily office visit entries through CRM.
  • Conduct WebEx & PowerPoint presentations over the phone.
  • Used passion for technology and resourcefulness to generate sales.
  • Show more

Associate sales representative example responsibilities.

  • Manage organization website and Facebook page; writing articles for websites and newsletters.
  • Perform inside sales, including telemarketing, prospecting, account penetration and product application, consulting and delivery of customer service.
  • Learned how to ask proper questions and communicate MetLife's product differentiators against competition

Retail sales representative vs associate sales representative skills

Common retail sales representative skills
  • Retail Sales, 30%
  • Retail Store, 17%
  • POS, 12%
  • Store Management, 7%
  • Customer Relationships, 4%
  • Broadband, 3%
Common associate sales representative skills
  • Work Ethic, 16%
  • Patients, 13%
  • Product Knowledge, 12%
  • Excellent Interpersonal, 7%
  • Excellent Organizational, 4%
  • Sales Techniques, 4%