Retail sales representative vs customer sales representative

The differences between retail sales representatives and customer sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a customer sales representative has an average salary of $38,744, which is higher than the $37,907 average annual salary of a retail sales representative.

The top three skills for a retail sales representative include retail sales, retail store and POS. The most important skills for a customer sales representative are customer service, product knowledge, and customer sales.

Retail sales representative vs customer sales representative overview

	Retail Sales Representative	Customer Sales Representative
Yearly salary	$37,907	$38,744
Hourly rate	$18.22	$18.63
Growth rate	-	-4%
Number of jobs	391,763	303,801
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 58%	Bachelor's Degree, 37%
Average age	41	40
Years of experience	-	12

What does a retail sales representative do?

A retail salesperson's responsibility is to sell products and provide necessary information to the consumers to convince them of availing items. Retail salesperson's duties include coordinating with promotional programs, recommending strategies to increase sales, answering customer's inquiries, and escalating any concerns to the management that might affect the company's sales performance. A retail salesperson must have excellent communication skills to build a good rapport with the customers and assist them with their needs. A retail salesperson also helps with inventories and documenting a customer's suggestion for service improvement.

What does a customer sales representative do?

The primary role of customer service representatives is to help customers with questions and complaints. It is also their duties and responsibilities to provide customers with information about services and products, take and process orders, and process returns and modifications. They also store records of customer transactions and interactions and provide feedback on customer service efficacy. Customer service representatives must also ensure that they can give customer satisfaction and offer the best professional support.

Retail sales representative vs customer sales representative salary

Retail sales representatives and customer sales representatives have different pay scales, as shown below.

	Retail Sales Representative	Customer Sales Representative
Average salary	$37,907	$38,744
Salary range	Between $28,000 And $50,000	Between $27,000 And $54,000
Highest paying City	Portland, ME	Santa Rosa, CA
Highest paying state	Maine	Hawaii
Best paying company	Pella	Merck
Best paying industry	Manufacturing	Finance

Differences between retail sales representative and customer sales representative education

There are a few differences between a retail sales representative and a customer sales representative in terms of educational background:

	Retail Sales Representative	Customer Sales Representative
Most common degree	Bachelor's Degree, 58%	Bachelor's Degree, 37%
Most common major	Business	Business
Most common college	-	-

Retail sales representative vs customer sales representative demographics

Here are the differences between retail sales representatives' and customer sales representatives' demographics:

	Retail Sales Representative	Customer Sales Representative
Average age	41	40
Gender ratio	Male, 54.6% Female, 45.4%	Male, 44.9% Female, 55.1%
Race ratio	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.9% Asian, 6.9% White, 56.4% American Indian and Alaska Native, 0.6%	Black or African American, 10.6% Unknown, 5.4% Hispanic or Latino, 24.4% Asian, 6.8% White, 52.1% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between retail sales representative and customer sales representative duties and responsibilities

Retail sales representative example responsibilities.

Track leads, manage business opportunity, and initiate sales promotions using Siebel CRM.
Achieve quarterly and yearly bonus goals by controlling business expenses and effectively managing payroll costs.
Train new RSC members on sales techniques.
Complete daily office visit entries through CRM.
Conduct WebEx & PowerPoint presentations over the phone.
Used passion for technology and resourcefulness to generate sales.

Customer sales representative example responsibilities.

Manage call center productivity levels by maintaining CSR schedule adherence.
Help customers if internet are running slow, if phone are not working, and also help to troubleshoot with them.
Practice good housekeeping methods and overall cleanliness.
Maintain cleanliness and organization of inventory within the assigned department.
Require to troubleshoot products and instruct customers on their proper use/warranty/options.
Work closely with sales director on scheduling, motivation of representations and setting up promotional events.

Retail sales representative vs customer sales representative skills

Common retail sales representative skills

Retail Sales, 30%
Retail Store, 17%
POS, 12%
Store Management, 7%
Customer Relationships, 4%
Broadband, 3%

Common customer sales representative skills

Customer Service, 19%
Product Knowledge, 13%
Customer Sales, 9%
Cleanliness, 8%
Excellent Interpersonal, 6%
Social Media Marketing, 5%

Retail Sales Representative vs. similar jobs

Retail Sales Representative related careers

Retail Sales Representative related jobs

Retail Sales Representative jobs by location

Zippia Careers
Sales Industry
Retail Sales Representative
Retail Sales Representative vs Customer Sales Representative

Updated January 8, 2025

Browse sales jobs