Retail sales representative vs retail representative

The differences between retail sales representatives and retail representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail sales representative has an average salary of $37,907, which is higher than the $31,790 average annual salary of a retail representative.

The top three skills for a retail sales representative include retail sales, retail store and POS. The most important skills for a retail representative are flexibility, store management, and certification programs.

Retail sales representative vs retail representative overview

	Retail Sales Representative	Retail Representative
Yearly salary	$37,907	$31,790
Hourly rate	$18.22	$15.28
Growth rate	-	-
Number of jobs	391,763	402,132
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 58%	Bachelor's Degree, 44%
Average age	41	41
Years of experience	-	-

What does a retail sales representative do?

A retail salesperson's responsibility is to sell products and provide necessary information to the consumers to convince them of availing items. Retail salesperson's duties include coordinating with promotional programs, recommending strategies to increase sales, answering customer's inquiries, and escalating any concerns to the management that might affect the company's sales performance. A retail salesperson must have excellent communication skills to build a good rapport with the customers and assist them with their needs. A retail salesperson also helps with inventories and documenting a customer's suggestion for service improvement.

What does a retail representative do?

A retail representative is in charge of assisting customers with their shopping needs in retail stores, ensuring customer satisfaction. Their responsibilities include greeting customers and identifying their needs, answering inquiries, locating products, offering promotions and recommendations, and conducting demonstrations when possible. There are also instances where they must process payments or refunds. Furthermore, as a retail representative, it is essential to arrange products on shelves to make it look attractive to customers, all while maintaining the cleanliness of the sales floor.

Retail sales representative vs retail representative salary

Retail sales representatives and retail representatives have different pay scales, as shown below.

	Retail Sales Representative	Retail Representative
Average salary	$37,907	$31,790
Salary range	Between $28,000 And $50,000	Between $26,000 And $38,000
Highest paying City	Portland, ME	-
Highest paying state	Maine	-
Best paying company	Pella	-
Best paying industry	Manufacturing	-

Differences between retail sales representative and retail representative education

There are a few differences between a retail sales representative and a retail representative in terms of educational background:

	Retail Sales Representative	Retail Representative
Most common degree	Bachelor's Degree, 58%	Bachelor's Degree, 44%
Most common major	Business	Business
Most common college	-	-

Retail sales representative vs retail representative demographics

Here are the differences between retail sales representatives' and retail representatives' demographics:

	Retail Sales Representative	Retail Representative
Average age	41	41
Gender ratio	Male, 54.6% Female, 45.4%	Male, 43.6% Female, 56.4%
Race ratio	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.9% Asian, 6.9% White, 56.4% American Indian and Alaska Native, 0.6%	Black or African American, 10.7% Unknown, 5.4% Hispanic or Latino, 18.5% Asian, 6.8% White, 58.1% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between retail sales representative and retail representative duties and responsibilities

Retail sales representative example responsibilities.

Track leads, manage business opportunity, and initiate sales promotions using Siebel CRM.
Achieve quarterly and yearly bonus goals by controlling business expenses and effectively managing payroll costs.
Train new RSC members on sales techniques.
Complete daily office visit entries through CRM.
Conduct WebEx & PowerPoint presentations over the phone.
Used passion for technology and resourcefulness to generate sales.

Retail representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Execute the proper POS in accounts, particularly with products on sale.
Befriend category managers and backroom personnel to positively impact on OSA, POS placement, and other sell-in tactics.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Collaborate with board members to prepare PowerPoint presentations and other written reports and present concepts to management.

Retail sales representative vs retail representative skills

Common retail sales representative skills

Retail Sales, 30%
Retail Store, 17%
POS, 12%
Store Management, 7%
Customer Relationships, 4%
Broadband, 3%

Common retail representative skills

Flexibility, 36%
Store Management, 36%
Certification Programs, 11%
PET, 7%
Customer Service, 2%
Product Knowledge, 1%

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Retail Sales Representative
Retail Sales Representative vs Retail Representative

Updated January 8, 2025

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