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The differences between sales communications managers and general sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales communications manager and a general sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $99,386 average annual salary of a sales communications manager.
The top three skills for a sales communications manager include sales process, community sales and facebook. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.
| Sales Communications Manager | General Sales Manager | |
| Yearly salary | $99,386 | $118,744 |
| Hourly rate | $47.78 | $57.09 |
| Growth rate | 5% | 5% |
| Number of jobs | 122,844 | 196,210 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 63% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A sales communications manager's role within the organization is to establish and manage effective sales enablement communication strategies and tactics, including but not limited to newsletters, videos, memos, and presentations. They directly report to the senior director for collaboration with other departments such as field operations leaders and sales and customer enablement team members to build and fulfill holistic, cross-program communications related plans in support of field enablement-related initiatives. Moreover, they also help create and implement a new strategy for soliciting feedback from the sales and customer success team.
General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.
Sales communications managers and general sales managers have different pay scales, as shown below.
| Sales Communications Manager | General Sales Manager | |
| Average salary | $99,386 | $118,744 |
| Salary range | Between $74,000 And $132,000 | Between $71,000 And $196,000 |
| Highest paying City | - | Westport, CT |
| Highest paying state | - | Maine |
| Best paying company | - | Meta |
| Best paying industry | - | Professional |
There are a few differences between a sales communications manager and a general sales manager in terms of educational background:
| Sales Communications Manager | General Sales Manager | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between sales communications managers' and general sales managers' demographics:
| Sales Communications Manager | General Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 85.5% Female, 14.5% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |