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Sales communications manager vs route sales manager

The differences between sales communications managers and route sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales communications manager and a route sales manager. Additionally, a sales communications manager has an average salary of $99,386, which is higher than the $48,830 average annual salary of a route sales manager.

The top three skills for a sales communications manager include sales process, community sales and facebook. The most important skills for a route sales manager are food service, sales territory, and sales route.

Sales communications manager vs route sales manager overview

Sales Communications ManagerRoute Sales Manager
Yearly salary$99,386$48,830
Hourly rate$47.78$23.48
Growth rate5%5%
Number of jobs122,844112,342
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 38%
Average age4646
Years of experience88

What does a sales communications manager do?

A sales communications manager's role within the organization is to establish and manage effective sales enablement communication strategies and tactics, including but not limited to newsletters, videos, memos, and presentations. They directly report to the senior director for collaboration with other departments such as field operations leaders and sales and customer enablement team members to build and fulfill holistic, cross-program communications related plans in support of field enablement-related initiatives. Moreover, they also help create and implement a new strategy for soliciting feedback from the sales and customer success team.

What does a route sales manager do?

A route sales manager is responsible for monitoring the performance of the sales staff within their designated areas, ensuring the adherence to sales goals and objectives efficiently, and providing the highest satisfaction to the customers. Route sales managers develop strategic procedures for marketing campaigns, identifying business opportunities to generate more revenue resources, and increase the company's profitability. They also conduct sales training and programs for the staff to maximize productivity and enhance their sales skills. A route sales manager analyzes sales reports and evaluates customers' needs by studying market trends.

Sales communications manager vs route sales manager salary

Sales communications managers and route sales managers have different pay scales, as shown below.

Sales Communications ManagerRoute Sales Manager
Average salary$99,386$48,830
Salary rangeBetween $74,000 And $132,000Between $42,000 And $56,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between sales communications manager and route sales manager education

There are a few differences between a sales communications manager and a route sales manager in terms of educational background:

Sales Communications ManagerRoute Sales Manager
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 38%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales communications manager vs route sales manager demographics

Here are the differences between sales communications managers' and route sales managers' demographics:

Sales Communications ManagerRoute Sales Manager
Average age4646
Gender ratioMale, 44.7% Female, 55.3%Male, 93.7% Female, 6.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales communications manager and route sales manager duties and responsibilities

Sales communications manager example responsibilities.

  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Increase corporate and sales efficiency by defining standardize processes across global sales teams and implementing in CRM.
  • Maintain customer databases using CRM software applications.
  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Route sales manager example responsibilities.

  • Prospect and cold-cal commercial locations, building relationships with distributors and manufacturer representatives to leverage internal leads.
  • Maintain medical card and CDL license.
  • Obtain a CDL license and drive a truck with a fifth wheel trailer and maintain that vehicle effectively.
  • Represent a complete line of paper and janitorial supplies to wholesale distributors, service established accounts and develop new business partners.
  • Develop & execute DSD system including tracking and development tools.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Sales communications manager vs route sales manager skills

Common sales communications manager skills
  • Sales Process, 20%
  • Community Sales, 12%
  • Facebook, 11%
  • Customer Service, 5%
  • Market Research, 4%
  • Customer Satisfaction, 4%
Common route sales manager skills
  • Food Service, 46%
  • Sales Territory, 24%
  • Sales Route, 5%
  • Delivery Route, 4%
  • CDL, 4%
  • Ecolab, 2%

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