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Sales engineer vs technical sales manager

The differences between sales engineers and technical sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a sales engineer, becoming a technical sales manager takes usually requires 6-8 years. Additionally, a technical sales manager has an average salary of $129,770, which is higher than the $93,727 average annual salary of a sales engineer.

The top three skills for a sales engineer include pre sales, customer service and sales process. The most important skills for a technical sales manager are customer satisfaction, sales management, and CRM.

Sales engineer vs technical sales manager overview

Sales EngineerTechnical Sales Manager
Yearly salary$93,727$129,770
Hourly rate$45.06$62.39
Growth rate6%5%
Number of jobs132,324193,981
Job satisfaction5-
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 65%
Average age4446
Years of experience68

What does a sales engineer do?

A sales engineer is responsible for assisting customers with their technical equipment and advanced scientific product needs. Sales engineers must have excellent knowledge of the scientific processes and component functions of the products they're selling to deliver presentations and orient the customers. Sales engineers' duties also include troubleshooting, identifying product defects, and upgrading systems for better optimization. They are also responsible for analyzing cost estimates documents, performing adjustments as needed, process payments, arranging deliveries, and settling customers' complaints by replacing damaged items or doing refunds.

What does a technical sales manager do?

A technical sales manager is responsible for monitoring the sales techniques and performance of the sales team in selling technical services and systems to the customers. Technical sales managers coordinate with clients to discuss and negotiate offers of new products and services. They also identify business opportunities by analyzing current technology trends from public demands to generate more revenue resources and increase the company's profits. A technical sales manager facilitates and plans sales training and programs to maximize staff's efficiency and productivity.

Sales engineer vs technical sales manager salary

Sales engineers and technical sales managers have different pay scales, as shown below.

Sales EngineerTechnical Sales Manager
Average salary$93,727$129,770
Salary rangeBetween $66,000 And $132,000Between $90,000 And $186,000
Highest paying CityWashington, DCColumbia, MD
Highest paying stateVirginiaNew Hampshire
Best paying companyMetaPalo Alto Networks
Best paying industryTechnologyManufacturing

Differences between sales engineer and technical sales manager education

There are a few differences between a sales engineer and a technical sales manager in terms of educational background:

Sales EngineerTechnical Sales Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Southern California

Sales engineer vs technical sales manager demographics

Here are the differences between sales engineers' and technical sales managers' demographics:

Sales EngineerTechnical Sales Manager
Average age4446
Gender ratioMale, 90.1% Female, 9.9%Male, 86.2% Female, 13.8%
Race ratioBlack or African American, 1.7% Unknown, 6.2% Hispanic or Latino, 8.0% Asian, 7.1% White, 76.8% American Indian and Alaska Native, 0.3%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales engineer and technical sales manager duties and responsibilities

Sales engineer example responsibilities.

  • Create and manage product/technical parts of responses to RFI and RFP requests.
  • Maintain and closely manage expenses, overall cost of sale, receivables, ROI.
  • Create tools to manage customer projects, such as standardized proposals, technical templates, and SQL tracking database.
  • Manage inbound domestic and international logistics and domestic shipping with respect to carrier selection, forwarding, brokering and expediting.
  • Perform detail responses and presentations to RFP, RFI and RFR requests on technical/sales opportunities.
  • Generate and release drawings on AutoCAD and SolidWorks for weld shop and machine shop parts fabrication.
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Technical sales manager example responsibilities.

  • Achieve annual sales and profit objectives for fast-pace company by securing contracts to sell automation components to MRO & OEM clients.
  • Manage sales pipeline in CRM system for predictable revenue generation, prioritization and forecasting.
  • Develop new customers in the region assign through independent travel, managing distributor relationships and OEM relationships.
  • Determine product pricing base on multiple ROI factors.
  • Recognize as trusted subject matter expert all in SaaS, virtual lab and eLearning services.
  • Own & drive client strategy from a technology perspective including leading proof of concept and ROI initiatives.
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Sales engineer vs technical sales manager skills

Common sales engineer skills
  • Pre Sales, 6%
  • Customer Service, 5%
  • Sales Process, 5%
  • Technical Support, 4%
  • Windows, 3%
  • CRM, 3%
Common technical sales manager skills
  • Customer Satisfaction, 11%
  • Sales Management, 9%
  • CRM, 6%
  • Product Line, 5%
  • Business Development, 5%
  • Sales Strategies, 4%