Post job

Sales specialist vs generalist

The differences between sales specialists and generalists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a sales specialist, becoming a generalist takes usually requires 4-6 years. Additionally, a sales specialist has an average salary of $53,004, which is higher than the $46,518 average annual salary of a generalist.

The top three skills for a sales specialist include building relationships, customer complaints and customer orders. The most important skills for a generalist are sales floor, store sales, and customer loyalty.

Sales specialist vs generalist overview

Sales SpecialistGeneralist
Yearly salary$53,004$46,518
Hourly rate$25.48$22.36
Growth rate4%7%
Number of jobs324,0698,585
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 55%
Average age4747
Years of experience46

What does a sales specialist do?

A sales specialist is responsible for offering the best goods and services to customers in order to boost the company's sales. Sales specialists also promote strategies and solutions to contribute to the company's growth and profitability. A sales specialist must have extensive knowledge of the current market trends and the best sales skills to perform marketing tasks. Sales specialists should have excellent communication and customer service skills to assist existing and potential clients with their inquiries and concerns.

What does a generalist do?

A generalist, also known as a human resource generalist, is responsible for overseeing the operations in a human resource department, focusing on employees' welfare and working conditions. They are primarily involved in the hiring and laying off processes among employees, handing training and benefits programs, and coordinating with every department in the company. Furthermore, a generalist must perform administrative tasks that mostly revolve around producing reports and processing paperwork, conducting research and analysis, and responding to correspondence.

Sales specialist vs generalist salary

Sales specialists and generalists have different pay scales, as shown below.

Sales SpecialistGeneralist
Average salary$53,004$46,518
Salary rangeBetween $30,000 And $91,000Between $29,000 And $72,000
Highest paying CityBoston, MASan Francisco, CA
Highest paying stateMassachusettsCalifornia
Best paying companyVMwareMeta
Best paying industry-Finance

Differences between sales specialist and generalist education

There are a few differences between a sales specialist and a generalist in terms of educational background:

Sales SpecialistGeneralist
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 55%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredNorthwestern University

Sales specialist vs generalist demographics

Here are the differences between sales specialists' and generalists' demographics:

Sales SpecialistGeneralist
Average age4747
Gender ratioMale, 55.1% Female, 44.9%Male, 37.8% Female, 62.2%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%Black or African American, 7.7% Unknown, 5.1% Hispanic or Latino, 11.1% Asian, 5.7% White, 70.0% American Indian and Alaska Native, 0.4%
LGBT Percentage6%18%

Differences between sales specialist and generalist duties and responsibilities

Sales specialist example responsibilities.

  • Manage a Salesforce database comprise of customer information, leads and potential sales opportunities.
  • Manage Pardot (marketing database), and Zuora (online billing and payment gateway).
  • Manage territory retail accounts, category management, install POS, sell of manufacturer programs and implementation of sales programs.
  • Manage planning parameters in ERP via the item master (lead times, min/max, safety stock, pay terms).
  • Master delivering technical product information to doctors on training and teaching proper injection technique to achieve optimal results for patients.
  • Lead on sales order reporting for Americas.
  • Show more

Generalist example responsibilities.

  • Manage and maintain PBX and VoIP phone systems at multiple locations.
  • Manage multiple lab projects for the implementation of new lab analyzers as well as LIS functionality.
  • Plan, install and manage new locations build outs with complete VPN connectivity and VOIP utilization for the multiple locations.
  • Manage UAB and HSF faculty recruitment, staffing needs, terminations, compensation, records management, employee relations and retention.
  • Manage data process flow to ensure employee timekeeping, attendance and payroll objectives are effectively and efficiently maintain.
  • Perform chemistry, microbiology, urinalysis, hematology, and blood bank laboratory tests, equipment calibration and quality assurance reports.
  • Show more

Sales specialist vs generalist skills

Common sales specialist skills
  • Building Relationships, 10%
  • Customer Complaints, 9%
  • Customer Orders, 9%
  • Product Knowledge, 6%
  • Patients, 6%
  • Sales Process, 5%
Common generalist skills
  • Sales Floor, 21%
  • Store Sales, 17%
  • Customer Loyalty, 14%
  • Sales Growth, 12%
  • Customer Service, 6%
  • Processing Customer Transactions, 4%