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The differences between senior directors, marketing & communications and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, marketing & communications and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $133,729 average annual salary of a senior director, marketing & communications.
The top three skills for a senior director, marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Senior Director, Marketing & Communications | Head Of Marketing | |
| Yearly salary | $133,729 | $137,829 |
| Hourly rate | $64.29 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,345 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The Senior Director in Marketing and Communications is responsible for planning and implementing a company's marketing strategies, communications, and public relations activities for internal and external parties. Their duties include creating programs that align with the organization's position and image, leading a publication's editorial design, production, and distribution, and coordinates media interest in the company. A Senior Director develops short and long term budgeting plans as well as implement systems to monitor progress and smooth operations of its activities. Furthermore, they create and facilitate an inclusive climate to recruit, train, and motivate top talents within an organization.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Senior directors, marketing & communications and heads of marketing have different pay scales, as shown below.
| Senior Director, Marketing & Communications | Head Of Marketing | |
| Average salary | $133,729 | $137,829 |
| Salary range | Between $91,000 And $194,000 | Between $93,000 And $203,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Media |
There are a few differences between a senior director, marketing & communications and a head of marketing in terms of educational background:
| Senior Director, Marketing & Communications | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior directors, marketing & communications' and heads of marketing' demographics:
| Senior Director, Marketing & Communications | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.7% Female, 57.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |