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The differences between social media content managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media content manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a social media content manager include social media marketing, digital marketing and instagram. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Social Media Content Manager | Brand Manager | |
| Yearly salary | $54,354 | $97,789 |
| Hourly rate | $26.13 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,077 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Social media content managers and brand managers have different pay scales, as shown below.
| Social Media Content Manager | Brand Manager | |
| Average salary | $54,354 | $97,789 |
| Salary range | Between $31,000 And $92,000 | Between $72,000 And $131,000 |
| Highest paying City | - | Parsippany-Troy Hills, NJ |
| Highest paying state | - | Rhode Island |
| Best paying company | - | Meta |
| Best paying industry | - | Manufacturing |
There are a few differences between a social media content manager and a brand manager in terms of educational background:
| Social Media Content Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media content managers' and brand managers' demographics:
| Social Media Content Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |