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The differences between social media content managers and content editors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a social media content manager, becoming a content editor takes usually requires 2-4 years. Additionally, a content editor has an average salary of $61,694, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a social media content manager include social media marketing, digital marketing and instagram. The most important skills for a content editor are digital content, web content, and digital marketing.
| Social Media Content Manager | Content Editor | |
| Yearly salary | $54,354 | $61,694 |
| Hourly rate | $26.13 | $29.66 |
| Growth rate | 10% | -5% |
| Number of jobs | 69,077 | 18,586 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 39 | 44 |
| Years of experience | 10 | 4 |
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
A content editor is an individual who is responsible for proof-reading articles written by content writers and write blog posts to promote the products and services of an organization. Content editors are responsible for producing monthly newsletters and optimize written pieces to increase user engagement. They need to interact with the consumers with the purpose of sourcing feedback on the content's impact actively. Content editors must also conduct business research on current trends to give the company an edge over the competition.
Social media content managers and content editors have different pay scales, as shown below.
| Social Media Content Manager | Content Editor | |
| Average salary | $54,354 | $61,694 |
| Salary range | Between $31,000 And $92,000 | Between $41,000 And $91,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | Apple |
| Best paying industry | - | Technology |
There are a few differences between a social media content manager and a content editor in terms of educational background:
| Social Media Content Manager | Content Editor | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | English |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between social media content managers' and content editors' demographics:
| Social Media Content Manager | Content Editor | |
| Average age | 39 | 44 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.5% Unknown, 4.6% Hispanic or Latino, 8.0% Asian, 7.1% White, 76.5% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 10% | 12% |