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The differences between social media content managers and managers, strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media content manager and a manager, strategy. Additionally, a manager, strategy has an average salary of $109,831, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a social media content manager include social media marketing, digital marketing and instagram. The most important skills for a manager, strategy are project management, portfolio, and client facing.
| Social Media Content Manager | Manager, Strategy | |
| Yearly salary | $54,354 | $109,831 |
| Hourly rate | $26.13 | $52.80 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,077 | 148,326 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 65% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.
Social media content managers and managers, strategy have different pay scales, as shown below.
| Social Media Content Manager | Manager, Strategy | |
| Average salary | $54,354 | $109,831 |
| Salary range | Between $31,000 And $92,000 | Between $78,000 And $152,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Technology |
There are a few differences between a social media content manager and a manager, strategy in terms of educational background:
| Social Media Content Manager | Manager, Strategy | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 65% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media content managers' and managers, strategy' demographics:
| Social Media Content Manager | Manager, Strategy | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 64.7% Female, 35.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |