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The differences between social media content managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media content manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a social media content manager include social media marketing, digital marketing and instagram. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Social Media Content Manager | Media Manager | |
| Yearly salary | $54,354 | $96,475 |
| Hourly rate | $26.13 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,077 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Social media content managers and media managers have different pay scales, as shown below.
| Social Media Content Manager | Media Manager | |
| Average salary | $54,354 | $96,475 |
| Salary range | Between $31,000 And $92,000 | Between $66,000 And $140,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Pennsylvania |
| Best paying company | - | Meta |
| Best paying industry | - | Automotive |
There are a few differences between a social media content manager and a media manager in terms of educational background:
| Social Media Content Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media content managers' and media managers' demographics:
| Social Media Content Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |