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The differences between social media content managers and pricing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media content manager and a pricing manager. Additionally, a pricing manager has an average salary of $109,525, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a social media content manager include social media marketing, digital marketing and instagram. The most important skills for a pricing manager are analytics, pricing strategy, and strategic pricing.
| Social Media Content Manager | Pricing Manager | |
| Yearly salary | $54,354 | $109,525 |
| Hourly rate | $26.13 | $52.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,077 | 119,997 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 66% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
Pricing managers are employees who oversee the pricing needs of the organization. They identify the best pricing schemes for the company's product or service offerings. To do this, pricing managers analyze industry trends and current events. They study the target market and their spending behavior. They also coordinate with different departments, such as the production department to get the cost of production and the human resources department to get overhead costs. They also factor in different operational costs. Once they get this data, they determine the best pricing for the goods. Pricing managers also have a say in company tie-ups and client proposals to ensure that the company will not get the losing end of the stick with such partnerships.
Social media content managers and pricing managers have different pay scales, as shown below.
| Social Media Content Manager | Pricing Manager | |
| Average salary | $54,354 | $109,525 |
| Salary range | Between $31,000 And $92,000 | Between $80,000 And $149,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Arizona |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Technology |
There are a few differences between a social media content manager and a pricing manager in terms of educational background:
| Social Media Content Manager | Pricing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 66% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media content managers' and pricing managers' demographics:
| Social Media Content Manager | Pricing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 57.8% Female, 42.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |