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The differences between social media content managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media content manager and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a social media content manager include social media marketing, digital marketing and instagram. The most important skills for a product manager are product management, QA, and product strategy.
| Social Media Content Manager | Product Manager | |
| Yearly salary | $54,354 | $111,729 |
| Hourly rate | $26.13 | $53.72 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,077 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Social media content managers and product managers have different pay scales, as shown below.
| Social Media Content Manager | Product Manager | |
| Average salary | $54,354 | $111,729 |
| Salary range | Between $31,000 And $92,000 | Between $81,000 And $152,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Retail |
There are a few differences between a social media content manager and a product manager in terms of educational background:
| Social Media Content Manager | Product Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media content managers' and product managers' demographics:
| Social Media Content Manager | Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |