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The differences between social media content managers and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media content manager and a web content manager. Additionally, a web content manager has an average salary of $74,186, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a social media content manager include social media marketing, digital marketing and instagram. The most important skills for a web content manager are web content, content management system, and wordpress.
| Social Media Content Manager | Web Content Manager | |
| Yearly salary | $54,354 | $74,186 |
| Hourly rate | $26.13 | $35.67 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,077 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Social media content managers and web content managers have different pay scales, as shown below.
| Social Media Content Manager | Web Content Manager | |
| Average salary | $54,354 | $74,186 |
| Salary range | Between $31,000 And $92,000 | Between $49,000 And $110,000 |
| Highest paying City | - | San Mateo, CA |
| Highest paying state | - | California |
| Best paying company | - | Gap Inc. |
| Best paying industry | - | Technology |
There are a few differences between a social media content manager and a web content manager in terms of educational background:
| Social Media Content Manager | Web Content Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 74% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media content managers' and web content managers' demographics:
| Social Media Content Manager | Web Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |