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The differences between social media directors and community relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media director and a community relations director. Additionally, a community relations director has an average salary of $96,788, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a community relations director are community relations, community events, and memory care.
| Social Media Director | Community Relations Director | |
| Yearly salary | $70,846 | $96,788 |
| Hourly rate | $34.06 | $46.53 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,016 | 33,569 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.
Social media directors and community relations directors have different pay scales, as shown below.
| Social Media Director | Community Relations Director | |
| Average salary | $70,846 | $96,788 |
| Salary range | Between $40,000 And $124,000 | Between $61,000 And $152,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Idaho | New York |
| Best paying company | Accenture | Zoho |
| Best paying industry | Internet | Manufacturing |
There are a few differences between a social media director and a community relations director in terms of educational background:
| Social Media Director | Community Relations Director | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media directors' and community relations directors' demographics:
| Social Media Director | Community Relations Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 25.8% Female, 74.2% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |