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The differences between social media directors and content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a social media director, becoming a content manager takes usually requires 8-10 years. Additionally, a content manager has an average salary of $75,124, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a content manager are digital marketing, content strategy, and content creation.
| Social Media Director | Content Manager | |
| Yearly salary | $70,846 | $75,124 |
| Hourly rate | $34.06 | $36.12 |
| Growth rate | 8% | 10% |
| Number of jobs | 39,016 | 108,058 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
Social media directors and content managers have different pay scales, as shown below.
| Social Media Director | Content Manager | |
| Average salary | $70,846 | $75,124 |
| Salary range | Between $40,000 And $124,000 | Between $50,000 And $111,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Idaho | Washington |
| Best paying company | Accenture | Meta |
| Best paying industry | Internet | Technology |
There are a few differences between a social media director and a content manager in terms of educational background:
| Social Media Director | Content Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between social media directors' and content managers' demographics:
| Social Media Director | Content Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 49.1% Female, 50.9% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |