Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between social media directors and development directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media director and a development director. Additionally, a development director has an average salary of $107,044, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a development director are digital marketing, oversight, and patients.
| Social Media Director | Development Director | |
| Yearly salary | $70,846 | $107,044 |
| Hourly rate | $34.06 | $51.46 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,016 | 63,008 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
A development director is an individual who is responsible for securing funds and sponsors for non-profit organizations. Development directors must actively seek new business partners and develop relationships with volunteers and donors. They meet with members of the development team to help advertise and promote brand awareness and funding. Development directors must possess skills and experience in managing human resources, marketing, and budgeting functions. They must also obtain a bachelor's degree in business management, public relations, or related field.
Social media directors and development directors have different pay scales, as shown below.
| Social Media Director | Development Director | |
| Average salary | $70,846 | $107,044 |
| Salary range | Between $40,000 And $124,000 | Between $64,000 And $177,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Idaho | New Jersey |
| Best paying company | Accenture | Cornerstone Research |
| Best paying industry | Internet | - |
There are a few differences between a social media director and a development director in terms of educational background:
| Social Media Director | Development Director | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media directors' and development directors' demographics:
| Social Media Director | Development Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 50.2% Female, 49.8% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |