Social media director vs director, customer relations

The differences between social media directors and directors, customer relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media director and a director, customer relations. Additionally, a director, customer relations has an average salary of $134,672, which is higher than the $70,846 average annual salary of a social media director.

The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a director, customer relations are customer relations, leveraged, and government relations.

Social media director vs director, customer relations overview

	Social Media Director	Director, Customer Relations
Yearly salary	$70,846	$134,672
Hourly rate	$34.06	$64.75
Growth rate	8%	8%
Number of jobs	39,016	26,470
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 65%
Average age	42	42
Years of experience	4	4

What does a social media director do?

Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.

What does a director, customer relations do?

Director of Customer Relations is responsible for leading the design and improvement of an organization's overall customer service experience. Their duties include developing customer service budget, driving customer service process improvements, implementing customer service agents, managing email and telephony customer service routing, and creating training programs for customer service staff. They are responsible for improving customer service performance metrics, overseeing key change management projects, and establishing a customer service roadmap. The Director of customer relations also helps in developing recruitment initiatives to attract top talents.

Social media director vs director, customer relations salary

Social media directors and directors, customer relations have different pay scales, as shown below.

	Social Media Director	Director, Customer Relations
Average salary	$70,846	$134,672
Salary range	Between $40,000 And $124,000	Between $91,000 And $197,000
Highest paying City	Seattle, WA	Carson City, NV
Highest paying state	Idaho	Nevada
Best paying company	Accenture	California Resources
Best paying industry	Internet	Manufacturing

Differences between social media director and director, customer relations education

There are a few differences between a social media director and a director, customer relations in terms of educational background:

	Social Media Director	Director, Customer Relations
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 65%
Most common major	Communication	Business
Most common college	Northwestern University	Stanford University

Social media director vs director, customer relations demographics

Here are the differences between social media directors' and directors, customer relations' demographics:

	Social Media Director	Director, Customer Relations
Average age	42	42
Gender ratio	Male, 42.8% Female, 57.2%	Male, 46.1% Female, 53.9%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between social media director and director, customer relations duties and responsibilities

Social media director example responsibilities.

Manage client Facebook accounts to increase their sales/promotions.
Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
Determine KPIs and metrics for success across platforms and develop strategies to meet client ROI expectations.
Create addiction and recovery relate blog posts for fifteen hours each week through a WordPress account.
Negotiate SmartPlus, Arbitron and Nielsen contracts.
Engage and nurture social media communities using HootSuite.

Director, customer relations example responsibilities.

Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Attend morning meeting daily and attend Medicare meetings weekly.
Assist with payroll and create excel spreadsheets to document all sales status and quotas.
Alert all departments through creating and delivering reports for guest preferences and VIP's.
Recognize all VIP and repeat guests by sending an amenity or upgrading room type.
Experience with QuickBooks in accounts receivable, accounts payable, payroll and daily bank deposits.

Social media director vs director, customer relations skills

Common social media director skills

Facebook Insights, 10%
Instagram, 9%
Twitter, 8%
Social Media Marketing, 7%
Digital Marketing, 6%
Web Content, 5%

Common director, customer relations skills

Customer Relations, 16%
Leveraged, 11%
Government Relations, 5%
Press Releases, 5%
Payroll, 5%
Customer Complaints, 4%

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Social Media Director
Social Media Director vs Director, Customer Relations

Updated January 8, 2025

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