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The differences between social media directors and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media director and a director of marketing and public relations. Additionally, a director of marketing and public relations has an average salary of $86,626, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.
| Social Media Director | Director Of Marketing And Public Relations | |
| Yearly salary | $70,846 | $86,626 |
| Hourly rate | $34.06 | $41.65 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,016 | 94,651 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
Social media directors and directors of marketing and public relations have different pay scales, as shown below.
| Social Media Director | Director Of Marketing And Public Relations | |
| Average salary | $70,846 | $86,626 |
| Salary range | Between $40,000 And $124,000 | Between $58,000 And $129,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Idaho | California |
| Best paying company | Accenture | Control4 |
| Best paying industry | Internet | Health Care |
There are a few differences between a social media director and a director of marketing and public relations in terms of educational background:
| Social Media Director | Director Of Marketing And Public Relations | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Pennsylvania |
Here are the differences between social media directors' and directors of marketing and public relations' demographics:
| Social Media Director | Director Of Marketing And Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 32.9% Female, 67.1% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |