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The differences between social media directors and directors of public affairs can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media director and a director of public affairs. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a director of public affairs are government affairs, public policy, and external stakeholders.
| Social Media Director | Director Of Public Affairs | |
| Yearly salary | $70,846 | $114,639 |
| Hourly rate | $34.06 | $55.11 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,016 | 26,290 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 71% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.
Social media directors and directors of public affairs have different pay scales, as shown below.
| Social Media Director | Director Of Public Affairs | |
| Average salary | $70,846 | $114,639 |
| Salary range | Between $40,000 And $124,000 | Between $70,000 And $187,000 |
| Highest paying City | Seattle, WA | Las Vegas, NV |
| Highest paying state | Idaho | Nevada |
| Best paying company | Accenture | Kaiser Permanente |
| Best paying industry | Internet | Pharmaceutical |
There are a few differences between a social media director and a director of public affairs in terms of educational background:
| Social Media Director | Director Of Public Affairs | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 71% |
| Most common major | Communication | Political Science |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media directors' and directors of public affairs' demographics:
| Social Media Director | Director Of Public Affairs | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 57.6% Female, 42.4% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |