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The differences between social media directors and directors of special events can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media director and a director of special events. Additionally, a social media director has an average salary of $70,846, which is higher than the $63,671 average annual salary of a director of special events.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a director of special events are event planning, alumni, and event management.
| Social Media Director | Director Of Special Events | |
| Yearly salary | $70,846 | $63,671 |
| Hourly rate | $34.06 | $30.61 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,016 | 23,252 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
A director of special events spearheads and oversees the planning and execution of various events, ensuring everything runs smoothly and efficiently. They typically set goals and guidelines, manage schedules and timelines, outline plans and strategies, coordinate managers and different departments, and liaise with vendors and suppliers, building positive business relationships in the process. Moreover, as a director, it is essential to lead and encourage staff to reach goals while implementing and promoting the company's policies and regulations, including its vision and mission.
Social media directors and directors of special events have different pay scales, as shown below.
| Social Media Director | Director Of Special Events | |
| Average salary | $70,846 | $63,671 |
| Salary range | Between $40,000 And $124,000 | Between $35,000 And $113,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Idaho | California |
| Best paying company | Accenture | NRDC |
| Best paying industry | Internet | Professional |
There are a few differences between a social media director and a director of special events in terms of educational background:
| Social Media Director | Director Of Special Events | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media directors' and directors of special events' demographics:
| Social Media Director | Director Of Special Events | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 25.1% Female, 74.9% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |