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The differences between social media directors and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a social media director, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Social Media Director | Media Manager | |
| Yearly salary | $70,846 | $96,475 |
| Hourly rate | $34.06 | $46.38 |
| Growth rate | 8% | 10% |
| Number of jobs | 39,016 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Social media directors and media managers have different pay scales, as shown below.
| Social Media Director | Media Manager | |
| Average salary | $70,846 | $96,475 |
| Salary range | Between $40,000 And $124,000 | Between $66,000 And $140,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Idaho | Pennsylvania |
| Best paying company | Accenture | Meta |
| Best paying industry | Internet | Automotive |
There are a few differences between a social media director and a media manager in terms of educational background:
| Social Media Director | Media Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between social media directors' and media managers' demographics:
| Social Media Director | Media Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |