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The differences between social media directors and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media director and a public relations director. Additionally, a public relations director has an average salary of $94,692, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a public relations director are press releases, web content, and pr campaigns.
| Social Media Director | Public Relations Director | |
| Yearly salary | $70,846 | $94,692 |
| Hourly rate | $34.06 | $45.52 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,016 | 31,693 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
Social media directors and public relations directors have different pay scales, as shown below.
| Social Media Director | Public Relations Director | |
| Average salary | $70,846 | $94,692 |
| Salary range | Between $40,000 And $124,000 | Between $59,000 And $150,000 |
| Highest paying City | Seattle, WA | Napa, CA |
| Highest paying state | Idaho | Nevada |
| Best paying company | Accenture | Exelixis |
| Best paying industry | Internet | Internet |
There are a few differences between a social media director and a public relations director in terms of educational background:
| Social Media Director | Public Relations Director | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media directors' and public relations directors' demographics:
| Social Media Director | Public Relations Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 35.9% Female, 64.1% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |