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The differences between social media directors and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media director and a public relations manager. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| Social Media Director | Public Relations Manager | |
| Yearly salary | $70,846 | $91,426 |
| Hourly rate | $34.06 | $43.95 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,016 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Social media directors and public relations managers have different pay scales, as shown below.
| Social Media Director | Public Relations Manager | |
| Average salary | $70,846 | $91,426 |
| Salary range | Between $40,000 And $124,000 | Between $64,000 And $128,000 |
| Highest paying City | Seattle, WA | Las Vegas, NV |
| Highest paying state | Idaho | Nevada |
| Best paying company | Accenture | |
| Best paying industry | Internet | Technology |
There are a few differences between a social media director and a public relations manager in terms of educational background:
| Social Media Director | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between social media directors' and public relations managers' demographics:
| Social Media Director | Public Relations Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |