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The differences between social media directors and vice president of communications can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media director and a vice president of communication. Additionally, a vice president of communication has an average salary of $156,662, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a vice president of communication are strategic communications, external communications, and press releases.
| Social Media Director | Vice President Of Communication | |
| Yearly salary | $70,846 | $156,662 |
| Hourly rate | $34.06 | $75.32 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,016 | 43,726 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
A vice president of communication is in charge of overseeing and implementing internal and external communication programs. Their responsibilities revolve around setting goals and objectives, allocating budgets, delegating tasks, liaising with key clients, and managing the workforce to ensure an efficient workflow. They may also produce progress reports for the president and other executives, prepare presentations, develop business plans, and devise strategies to optimize services and operations. Furthermore, as vice president, it is essential to implement the company's policies and regulations, creating new ones as needed.
Social media directors and vice president of communications have different pay scales, as shown below.
| Social Media Director | Vice President Of Communication | |
| Average salary | $70,846 | $156,662 |
| Salary range | Between $40,000 And $124,000 | Between $94,000 And $258,000 |
| Highest paying City | Seattle, WA | Menlo Park, CA |
| Highest paying state | Idaho | Nevada |
| Best paying company | Accenture | Sumitomo Mitsui Financial Group |
| Best paying industry | Internet | Media |
There are a few differences between a social media director and a vice president of communication in terms of educational background:
| Social Media Director | Vice President Of Communication | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Pennsylvania |
Here are the differences between social media directors' and vice president of communications' demographics:
| Social Media Director | Vice President Of Communication | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 44.9% Female, 55.1% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |