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The differences between social media directors and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media director and a vice president of public relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a vice president of public relations are press releases, external communications, and business development.
| Social Media Director | Vice President Of Public Relations | |
| Yearly salary | $70,846 | $143,172 |
| Hourly rate | $34.06 | $68.83 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,016 | 55,300 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 84% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.
Social media directors and vice presidents of public relations have different pay scales, as shown below.
| Social Media Director | Vice President Of Public Relations | |
| Average salary | $70,846 | $143,172 |
| Salary range | Between $40,000 And $124,000 | Between $88,000 And $232,000 |
| Highest paying City | Seattle, WA | Las Vegas, NV |
| Highest paying state | Idaho | Nevada |
| Best paying company | Accenture | We Communications |
| Best paying industry | Internet | Health Care |
There are a few differences between a social media director and a vice president of public relations in terms of educational background:
| Social Media Director | Vice President Of Public Relations | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 84% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between social media directors' and vice presidents of public relations' demographics:
| Social Media Director | Vice President Of Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 38.3% Female, 61.7% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |