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Store manager vs vice president & general manager

The differences between store managers and vice president & general managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a store manager and a vice president & general manager. Additionally, a vice president & general manager has an average salary of $172,487, which is higher than the $46,950 average annual salary of a store manager.

The top three skills for a store manager include store management, retail store and customer service. The most important skills for a vice president & general manager are customer service, R, and revenue growth.

Store manager vs vice president & general manager overview

Store ManagerVice President & General Manager
Yearly salary$46,950$172,487
Hourly rate$22.57$82.93
Growth rate6%6%
Number of jobs446,127252,313
Job satisfaction5-
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 72%
Average age4444
Years of experience66

What does a store manager do?

A store manager is responsible for monitoring the daily operations, making sure of its smooth and efficient performance with the best services provided to the customers. Store managers' duty also includes tracking the budget of the store to ensure that all expenses are meeting the sales goals. A store manager must also be able to plan and share strategies to boost sales performance and provide the needed support for the employees by communicating with them regularly, listening on suggestions, and taking necessary actions for complaints as required.

What does a vice president & general manager do?

A vice president and general manager's role is to implement policies and regulations while overseeing the business operations. Typically, it is their primary responsibility to devise training programs that would produce more efficient workforce members, create new strategies to boost sales and customer satisfaction, and participate in budget and goals creation. They mainly report to high-ranking officials such as the president and board members. Furthermore, a vice president and general manager may perform clerical tasks such as preparing progress reports and presentations, managing schedules, and responding to correspondence.

Store manager vs vice president & general manager salary

Store managers and vice president & general managers have different pay scales, as shown below.

Store ManagerVice President & General Manager
Average salary$46,950$172,487
Salary rangeBetween $30,000 And $73,000Between $108,000 And $273,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateDelawareMassachusetts
Best paying companyMetaGoogle
Best paying industryManufacturingMedia

Differences between store manager and vice president & general manager education

There are a few differences between a store manager and a vice president & general manager in terms of educational background:

Store ManagerVice President & General Manager
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Store manager vs vice president & general manager demographics

Here are the differences between store managers' and vice president & general managers' demographics:

Store ManagerVice President & General Manager
Average age4444
Gender ratioMale, 51.2% Female, 48.8%Male, 89.1% Female, 10.9%
Race ratioBlack or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.3% White, 67.6% American Indian and Alaska Native, 0.5%Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 14.9% Asian, 6.3% White, 67.9% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between store manager and vice president & general manager duties and responsibilities

Store manager example responsibilities.

  • Store achieve highest UPT in company for FY11.
  • Assist the DM and help to manage the district in her absence.
  • Manage the store's inventory with GNC guidelines; receiving, checking and shelving all merchandising orders.
  • Train and develop to manage multi-unit operations.
  • Create implementation plans to support execution of Starbucks initiatives to achieve both operational excellence and business results.
  • Develop and implement operational strategies utilizing less payroll expenses and allot hour usage to accomplish logistical and operational excellence.
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Vice president & general manager example responsibilities.

  • Process and manage A/P, A/R, and payroll.
  • Purchase and implement QuickBooks, manage accounts payable and receivable.
  • Manage crude oil operations and traders in Singapore, Tokyo, London and Dallas.
  • Manage front of house staff to ensure proper service to dining guests, POS maintenance.
  • Implement and achieve ISO 9001certification through management of cross - functional teams for all reporting business units.
  • Manage marketing efforts between company and key OEM partners on component branding, channel and product strategy, and business terms.
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Store manager vs vice president & general manager skills

Common store manager skills
  • Store Management, 8%
  • Retail Store, 5%
  • Customer Service, 5%
  • PET, 5%
  • Loss Prevention, 5%
  • Sales Floor, 4%
Common vice president & general manager skills
  • Customer Service, 12%
  • R, 7%
  • Revenue Growth, 7%
  • Product Development, 7%
  • Financial Performance, 6%
  • Business Strategy, 6%

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