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Store sales associate vs sales specialist

The differences between store sales associates and sales specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a store sales associate, becoming a sales specialist takes usually requires 2-4 years. Additionally, a sales specialist has an average salary of $53,004, which is higher than the $30,284 average annual salary of a store sales associate.

The top three skills for a store sales associate include sales floor, POS and product knowledge. The most important skills for a sales specialist are building relationships, customer complaints, and customer orders.

Store sales associate vs sales specialist overview

Store Sales AssociateSales Specialist
Yearly salary$30,284$53,004
Hourly rate$14.56$25.48
Growth rate-4%
Number of jobs524,877324,069
Job satisfaction--
Most common degreeBachelor's Degree, 47%Bachelor's Degree, 62%
Average age4347
Years of experience64

What does a store sales associate do?

A store sales associate is responsible for assisting store customers, directing them to the correct area of their needs, and responding to their inquiries and concerns regarding a product. Store sales associates also support the store's promotional campaigns, selling goods and services to the customers by demonstrating the product and its benefits. They keep the store premises clean and tidy to avoid any potential hazards during operations. A store sales associate must have excellent communication skills, especially on resolving customer complaints, processing replacements, and issuing refunds.

What does a sales specialist do?

A sales specialist is responsible for offering the best goods and services to customers in order to boost the company's sales. Sales specialists also promote strategies and solutions to contribute to the company's growth and profitability. A sales specialist must have extensive knowledge of the current market trends and the best sales skills to perform marketing tasks. Sales specialists should have excellent communication and customer service skills to assist existing and potential clients with their inquiries and concerns.

Store sales associate vs sales specialist salary

Store sales associates and sales specialists have different pay scales, as shown below.

Store Sales AssociateSales Specialist
Average salary$30,284$53,004
Salary rangeBetween $23,000 And $39,000Between $30,000 And $91,000
Highest paying CityElizabeth, NJBoston, MA
Highest paying stateNew JerseyMassachusetts
Best paying companyRooms To GoVMware
Best paying industryHospitality-

Differences between store sales associate and sales specialist education

There are a few differences between a store sales associate and a sales specialist in terms of educational background:

Store Sales AssociateSales Specialist
Most common degreeBachelor's Degree, 47%Bachelor's Degree, 62%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Alfred

Store sales associate vs sales specialist demographics

Here are the differences between store sales associates' and sales specialists' demographics:

Store Sales AssociateSales Specialist
Average age4347
Gender ratioMale, 40.7% Female, 59.3%Male, 55.1% Female, 44.9%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage9%6%

Differences between store sales associate and sales specialist duties and responsibilities

Store sales associate example responsibilities.

  • Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
  • Earn management trust by serving as keyholder, responsibly opening and closing the store.
  • Audit all jewelry counts daily, banking deposit log, cashier logs, sales logs.
  • Utilize the company's POS system to cash customers out or administer returns to the store.
  • Work as a sales associate and keyholder throughout the summer and a bit of the school year.
  • Help customers choose jewelry, pierce ears, open and close out register, set up displays.
  • Show more

Sales specialist example responsibilities.

  • Manage a Salesforce database comprise of customer information, leads and potential sales opportunities.
  • Manage Pardot (marketing database), and Zuora (online billing and payment gateway).
  • Manage territory retail accounts, category management, install POS, sell of manufacturer programs and implementation of sales programs.
  • Manage planning parameters in ERP via the item master (lead times, min/max, safety stock, pay terms).
  • Master delivering technical product information to doctors on training and teaching proper injection technique to achieve optimal results for patients.
  • Lead on sales order reporting for Americas.
  • Show more

Store sales associate vs sales specialist skills

Common store sales associate skills
  • Sales Floor, 20%
  • POS, 10%
  • Product Knowledge, 10%
  • Store Sales, 8%
  • Customer Service, 6%
  • Stock Room, 5%
Common sales specialist skills
  • Building Relationships, 10%
  • Customer Complaints, 9%
  • Customer Orders, 9%
  • Product Knowledge, 6%
  • Patients, 6%
  • Sales Process, 5%