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Strategic analyst vs marketing analyst

The differences between strategic analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a strategic analyst and a marketing analyst. Additionally, a strategic analyst has an average salary of $79,476, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a strategic analyst include data analysis, powerpoint and email marketing. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Strategic analyst vs marketing analyst overview

Strategic AnalystMarketing Analyst
Yearly salary$79,476$59,380
Hourly rate$38.21$28.55
Growth rate19%19%
Number of jobs87,60195,650
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a strategic analyst do?

Strategy analysts are professionals who lead the consulting sessions of organizations. The analysts do their duties with rate strategy proposals in line with corporate objectives. They manage a business, determine growth areas, and make model analysis for strategy recommendations. It is also their responsibility to utilize data to solve the primary problems of businesses. Also, they provide significant insights to help organizations. They need to develop skills in management, communication, strategic planning, and attention to detail.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Strategic analyst vs marketing analyst salary

Strategic analysts and marketing analysts have different pay scales, as shown below.

Strategic AnalystMarketing Analyst
Average salary$79,476$59,380
Salary rangeBetween $56,000 And $112,000Between $41,000 And $84,000
Highest paying CityRedmond, WASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyCredit KarmaMeta
Best paying industryRetailFinance

Differences between strategic analyst and marketing analyst education

There are a few differences between a strategic analyst and a marketing analyst in terms of educational background:

Strategic AnalystMarketing Analyst
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Strategic analyst vs marketing analyst demographics

Here are the differences between strategic analysts' and marketing analysts' demographics:

Strategic AnalystMarketing Analyst
Average age3737
Gender ratioMale, 56.3% Female, 43.7%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between strategic analyst and marketing analyst duties and responsibilities

Strategic analyst example responsibilities.

  • Update planning model in Hyperion through managing metadata, creating and updating business rules, and updating drivers and input data.
  • Manage positioning research, analyze potential markets for expansion of product franchise, and publish monthly analysis of product performance.
  • Develop business plan for startup logistics firm selling vehicle tracking device.
  • Ensure all financial statements and disclosures are prepared in accordance with GAAP and regulatory requirements.
  • Prepare associate month-end accrual as per SOX compliance.
  • Design dashboards for KPIs for the company and for various departments.
  • Show more

Marketing analyst example responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show more

Strategic analyst vs marketing analyst skills

Common strategic analyst skills
  • Data Analysis, 18%
  • PowerPoint, 16%
  • Email Marketing, 12%
  • Business Development, 6%
  • Business Processes, 5%
  • SAS, 4%
Common marketing analyst skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

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